An Open Apology to Young PR Professionals
PAN's Vice President Lisa Astor offers an apology to today's fledgling PR pros and compares the differences between pitching today and a decade ago - and how today's professionals can still secure top...
View ArticleMobile Video Now a Crucial Reporting Tool for Journalists – How Can PR Adapt?
In this blog post, Jenny Gardynski provides an overview of WSJ WorldStream, The Wall Street Journal’s new global video platform that enables reporting via smartphones, and discusses how the PR industry...
View ArticleAsk a Reporter: How to Find Visibility within the Changing Business Media
PAN Account Manager, Adam Novak spoke with freelance reporter, Elaine Pofeldt (CNBC, Fortune, Forbes), to learn what’s in store for the business media this year, as well as how PR professionals can...
View ArticlePhil’s Favorite Campaigns of 2013 – Part II
As president of our firm, I take great pleasure in hearing about our teams’ client successes. Last week, I shared a few of my favorite client campaigns from 2013, but we have so many great success...
View ArticleTell, Don’t Sell. Storytelling & Pitching Media 101
PAN holds regular peer-to-peer training sessions as part of a knowledge-sharing program we call PANU. Staff at PAN are hungry to learn and to share their own best practices. It’s one of the things that...
View ArticleMeasuring the Impact of Media Coverage
The public relations industry has made great strides in how we measure the impact of our work. Counting clips and impressions is a much too narrow way to demonstrate the value of a PR program, campaign...
View ArticleUsing Survey Stats to Capture Headlines
One way to create an interesting and compelling news hook is to commission research (generally in the form of a survey) that furthers your client’s business objectives, positions them as thought...
View ArticleWhy Interview Preparation is Something You Should Get Hung Up On
PAN Account Manager Kevin Flight shares key tips for nailing media interviews in response to Danny Amendola's recent media faux pas. The post Why Interview Preparation is Something You Should Get Hung...
View ArticleMedia Misfires: What to Do When the Story Misses the Mark
One of the most difficult aspects of PR is figuring out how to respond to a negative story. Unfortunately, not every media opportunity turns out the way we hope it will. Sometimes a writer makes a...
View ArticleWhy You Shouldn’t Ignore Tumblr: Best Practices for Microblogging
With over 164 million blogs and 72 billion posts, Tumblr has become a major player in the social media game since the microblogging site launched in 2007. Lauren Kaufman offers 5 best practices for...
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